Professional Services for advanced mobile media trading & management
To achieve mobile marketing targets, advertisers need to navigate a complex and inefficient mobile advertising eco system.
Why is this?
The ecosystem is congested with multiple technology vendors and increasingly sophisticated ad-fraud. Across the campaign lifecycle, marketers will need to access skilled resource and utilise a selection of technology services.
For the campaign to be delivered successfully, each of the selected technology services will need to work together, passing back and forth campaign data. It’s common that one or more of the vendors in the supply chain will fail to work correctly or deliver on what’s been agreed, resulting in the loss of marketing investment, scale, time and performance.
To address these challenges Machine has developed a suite of Artificial Intelligence and Machine Learning tools, these products can be accessed via two services, Helix and DNA.